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Ladies Day at Aintree

From fading glory back to the winner’s enclosure with a realigned customer experience

Whilst two of the three days at The Grand National Festival continued to grow in terms of ticket sales and profitability, Aintree was struggling to drive the same vibrant results with Ladies Day. They wanted to put a stop to the downward spiral and prevent further decline, whilst returning visitor numbers to their peak.

“The results speak for themselves - a crowd that grew by 5,000 over the first two years of implementation, resulting in an event that increased its profits by half a million during that same period.”

— John Baker, Regional Director, North West, The Jockey Club

Keen to find out how Aintree rebranded and redefined their whole customer experience to deliver growth for the first time in four years?

Download the case study for key insights from a real CX transformation…

  • A 7 step Brand Alignment approach

  • Turning a 20% drop in guest numbers into an attendance growth of 5%

  • Rebranding boosted hospitality bookings by 12%

  • A new customer journey increased overall profit on the day by 20%

Discover how Brand Vista repositioned Aintree as the day out for Liverpool's ladies…