Ladies Day at Aintree
From fading glory back to the winner’s enclosure with a realigned customer experience
Whilst two of the three days at The Grand National Festival continued to grow in terms of ticket sales and profitability, Aintree was struggling to drive the same vibrant results with Ladies Day. They wanted to put a stop to the downward spiral and prevent further decline, whilst returning visitor numbers to their peak.
“The results speak for themselves - a crowd that grew by 5,000 over the first two years of implementation, resulting in an event that increased its profits by half a million during that same period.”
— John Baker, Regional Director, North West, The Jockey Club